Undivided attention.

Take a religious building of prayer and place two very different people in it. One is a millionaire, he's praying for another $50000 so he can invest it risk-free in the stock market and pass the profit on to his wife as a birthday present. The other guy is in week-old clothing and he's praying for $50 to pay the rent and keep a leaking roof over the heads of his three kids and pregnant wife, for another week.

They both sit there praying for half an hour, both of them mumbling fervently; they really seem to need that money. Finally the millionaire turns to the other man.

"Mate? What are you praying for?"
The other man stirs, and replies humbly.
"$50, I need it to finish my rent payment so my pregnant wife can have a house over her head"
"Okay mate, $50? Its your lucky day. Here, take it; now get on out of here!"

The millionaire hands the other man a crisp, clean $50 bill; he rolls up his sleeves while the other man shuffles away proclaiming his thanks. The millionaire stretches his arms carefully, then resumes his prayerful position.
"Okay Lord, now that I have your completely undivided attention..."

Kudos to Tony, a true journalist, writer and generally inspiring chap.